Zee Kannada unveils a new brand proposition & identity – launched Zee Kannada HD
The new brand image was revealed by Rocking Star Yashat the Zee Kutumba Awards 2018.Zee Kannada, a leading General Entertainment Channel in Karnataka, has unveiled a new brand identity and launched its HD Channel. The unveil and launch took place in a grand ceremony at the Zee Kutumba Awards 2018, where Rocking Star Yash did the honors of launching the refreshed brand image with the entire Zee Kannada family.
Based on the insights from extensive consumer research, Zee Kannada understood that the Kannadiga woman has always been nurturing and caring, but her canvas of expression for ages was limited to a homemaker. However, now she is partnering, mentoring and leading the transformation in her home and in the society. The evolution in society has stretched this canvas of possibilities for her. She sees more & more women exploring and experiencing the new. Her only challenge being the pressures of conditioning, people’s opinions and self-doubt that maybe pulls her back from exploring these possibilities to the fullest of her potential.
Building on this consumer sentiment and with the objective of giving the channel’s viewers that innate spark to break their limits in their mind and open doors to possibilities, Zee Kannada has revealed its new brand proposition, ‘Bayasid’dha Bāgilu Tegiyōṇa’, which translates to “Open Doors to Possibilities”, to inspire viewers, especially women, to take initiatives and rise above circumstances to craft their own destiny.
Zee Kannada’s shows have always been about characters who break the limits of their mind. Be it fiction or non-fiction, each and every creation bythe channel inspires millions to break their own limits and stands as a platform that open doors to extraordinary possibilities; be it the story of Kamali who didn’t let her origins limit her ambitions, or Geetha not letting her obesity be a limitation when it comes to winning the love of her husband. Each of Zee Kannada’s content, characters & creations unite to inspire women every day, with the energy to un-limit the limits set by conditioning, open the doors of their mind and achieve the extraordinary.