Naanu Sathya Initiative By Zee Kannada For Women Gains Huge Traction
Zee Kannada’s Naanu Sathya initiative
Today, women are breaking through not just glass ceilings of the corporate world, but are also taking charge in hitherto male-dominated professions. Highlighting the achievements of the numerous women who have been quietly, yet assertively, handling non-traditional jobs is Zee Kannada. The regional language GEC from the ZEEL stable has been bringing the stories of the remarkable women of Karnataka since Women’s Day this year as part of its ‘Naanu Sathya’ initiative. Naanu Sathya’ is a real-life extension of Zee Kannada’s top rated and immensely popular fiction show, ‘Sathya’.
‘Sathya’ tells the story of a woman who overcomes a lot of challenges to achieve her dreams and bring about a change in the society.
Zee Kannada presented the short video on its Facebook page and YouTube channel, which went viral. The video featured Uma, a delivery girl working with Swiggy; Soumya, an auto driver from Mysore; and Sumalata, a petrol pump in-charge who takes care of vehicles that come in during the night shift.
Continuing with its efforts to bring the inspiring stories of working women in India, Zee Kannada has released a second video as part of its Naanu Sathya initiative, which narrates the stories of Sowmya, Sumalatha and Rukmini, all working as petrol pump attendants.